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This web site mattsimon.net states the following, "You have reached the website of Matt Simon." We noticed that the webpage said " Im the one on the left." It also said " As great as it might seem to be a horse, I am in fact a human, one who is a science writer and scriptwriter at Wired Magazine. You can buy my first book on Amazon. Or go to your local bookstore. Winner of the American Library Associations Alex Award. Good book for the bathroom. an Amazon review from some guy named Mark. Hey Sorry Everyone But You Should Probably Keep Flossing." The header had Matt Simon as the highest ranking optimized keyword. It is followed by Matt Simon Wired, Matt Simon writer, and Matt Simon author which isn't as ranked as highly as Matt Simon. The next words mattsimon.net used was The Wasp That Brainwashed the Caterpillar.